How to Create Successful Landing Pages in 2012
Landing pages are one of the main factors that determine your success with a website. This is more true now than ever before, as Google’s policies have undergone some serious changes in 2012. So you need to make sure you are operating on what is known to be valid and effective. If you’re focused on creating quality content, though, the search engine changes won’t impact you all that much. But if your landing pages were created without much care, now is a good time to start re-examining them. The three points we’ll be covering in this article will enable you to make your landing pages both popular and properly optimized for the search engines. 634
Lots of online marketers tend to get their cues from changes they see happening on competitor’s sites. In other words, they look at their competition and see what they are doing. Also, since people are generally a bit lazy, all that seeking of inspiration occurs on the first page of Google, more than likely.
This usually means there are quite a lot of sites around that are all similar in some fashion. See what you can find in pages after just the first page of Google’s SERPS. What you uncover could be well worth the effort. Try to organize your website as though you were a teacher planning a field trip for young kids. When you went on such trips, your teachers had to tell you exactly where to go and what to avoid. In a similar fashion, the ideal landing page gets visitors to go exactly where you intend them to go. This doesn’t mean that you should treat them like they’re stupid, but you should make everything as easy as possible. This isn’t new, of course, as direct response copywriters were applying this wisdom long before anyone had heard of the internet. One mistake marketers often make is by confusing people with too many choices.
No matter how good your landing page is, it won’t convert people whose reasons for reading it aren’t in line with your intentions. Don’t, for instance, suggest that you’re giving something away and then expect visitors to buy something from your site. There’s no way to predict exactly how people will react to a landing page. You want your copy to motivate people to see your landing page, but you also don’t want them to be disappointed when they do land there. Your landing page and copy should always be in sync with each other. By testing a few options, you should be able to find the right copy for your landing page. Because landing pages are relatively short, you don’t have to spend hours working on them. Something as simple as a headline or even the font you use can have a major impact on your results. Whatever you do, be sure your landing pages are up to speed and your content will not incur any penalties. ddjjkjk